Delivery executives use google map to deliver the meal on-time. Selection of inaccurate delivery location in google map by customer, route changes due to traffic condition, food order from most densely populated city, unavailability of customer at exact location and driver's confusion in location tracking are the challenges in the last mile of delivery which affect efficiency of the multi restaurant online ordering.

Entrepreneur need minimum investment to start the online marketplace.  Vendors have an exclusive admin panel for managing product catalog, offers, inventory, orders and business reports. Marketplace owners are getting money from consumers. Purchase behavior of consumers are changed by multi vendor shopping cart software in the present era. They deduct their commission and credit the balance amount to vendor's bank account.

Multi restaurant online ordering system supports the restaurants to turn newcomers into a regular visitors with the help of restaurant discounts, company offers and customer loyalty programs. It has push Messages that convey information such as offers, new recipes, seasonal products and convert the potential customer into sales. Lightning speed of delivery, increased food quantity and freshness plays a pivotal role to retain the customers.

Facebook is a social media platform which shows an advertisement to users depends on their previous activities in world wide web. Marketers should decide the target customers for marketing their goods and services. Facebook ad is a cost effective strategy to get more business leads and it uses an ad set consists of multiple ads, budget, target and schedule. It helps to get new users who are the return on investment for entrepreneurs.

Customers are requested by multi vendor food ordering system to keep the exact change for cash-on-delivery. They are unable to keep the order amount exactly. Delivery agents have issues in keeping currency notes of small denomination and coins. Floating cash, safety, cash limit and continuous bank holidays frustrate delivery agent and affect their productivity. Online payments give relief for drives and consumers.